The power of your voice determines the reach of our cause.

You can’t fight with silence. You can’t spread awareness by keeping the message hidden in small circles.

Movements grow when people laugh, share, and create together. What makes a video go viral isn’t polish but it’s authenticity, humor, and the courage to be seen.

The ATX Challenge exists for one reason which is to turn Austin’s energy, creativity, and community into a force for good. To turn everyday, silly posts into statements that echo beyond our beloved campus.

Every clip, every share, every tag matters. Each one amplifies awareness, funds research, and connects our city’s heartbeat to a cause bigger than ourselves.

Our mission is to make breast cancer awareness impossible to ignore.

Do we want to watch from the sidelines? Or do we want to build a movement so fun, so shareable, and so human that everyone in Austin and beyond can’t help but notice?

Let’s make it unforgettable. Let’s make it go viral.